In the old days of the web, Plaxo tried to solve the problem we all have when friends change their contact details, but by avoiding the tedious manual entry. But Plaxo was heavyweight, complex and had a spammy experience. Fast forward to 2012 and Brewster has an ambitious iOS app startup tackling the same problem, and backed by Union Square Ventures. They have the ambition to make the contact book on phones smarter and 'context' aware. Then there's Phonedeck. Phonedeck appeared last year to bring a lot more context to our phones, such as who we contact most. Last year we were calling it Rapportive for your phone. But in doing so they realised they might be able to tackle the age old contacts problem, but crucially via the native address book on your smartphone. Now their brand new Android client (you can grab it here) is a full-blown re-working of their app. Let's call it a major pivot.Source: http://feedproxy.google.com/~r/Techcrunch/~3/8n0lBt1mT-k/
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