Thursday, September 8th, 2011 at 7:30 pm ?
How to use Facebook as a Branding Method for Your Business
Article by Phillip Dowling
How to Use Facebook as a Branding Method for Your Business
The social media revolution is here now, have you harnessed the power of the digital network yet? Getting your customers interacting with your company is the way forward, social media isn?t a quick fix it takes time to build a following, but it is an excellent way, if done correctly, to drive traffic to your website and brand.
After Web Design in Middlesbrough has built your incredible website for you, it?s time to build a Facebook fan page, it?s easy to do all you need is a personal profile check out Facebook.com fill out the information needed to get started and let their steps guide you, should take about 15 minutes to complete. Give Facebook a good look over to get familiar with the site, check out other companies fan pages and of course connect with friends and family.
Set up a fan page.
Once you are logged into Facebook, scroll to the bottom of the page and click ?Advertising,? and then click ?Pages.? There is some great information here about fan pages, so take a moment to read through the information and when you are ready click ?Create Page.? remember that in any branding and marketing it is important to categorise your company in the right area to help people find you. So choose carefully.
1) Photo - Before you do anything else, make sure you have the perfect photo for your page, if you have a creative image that is also recognisable like Web Design in Middlesbrough, it might help your fan page attract fans.
2) Write something about your company - See the little box under your picture that says ?Write something about your company?. Example Web Design in Middlesbrough this is very important because this is one of the items that is visible on every tab of your fan page. Be sure to include a link to your website here, and in order to make your link clickable, don?t forget the (http://) before the www.
3) Wall Settings - Another important tool in the set up of your page are the wall settings. You have to decide if you want visitors to be able to post messages for everybody to see or if you only want your messages shown. It will help you build your wall faster because people like to post messages. If the posts become out of control, you can always delete individual posts or change the setting later. (You will find ?Wall settings? under ?Edit page.?)
Alright you have a page. You have suggested to all of your friends ? now what? Marketing and branding takes time and attentiveness. If there is nothing on your page that interests people, no one will become a fan. Social media is fun ? your fan page should be too. Post interesting things about your company Web Design in Middlesbrough, Try posting open-ended questions (to entice responses from your fans) such as ?What is your favourite XYZ?? ?What do you plan to do for the XYZ holiday??
About the Author
Self employed franchise owner for one of the UK?s largest web design companies Web Design in Middlesbrough is part of a nationwide company Activ Web Design based in Leicester, with over 70 franchisees giving a first class service with Local and Head Office backup that is personal and effective for clients.
Tagged with: Branding ? Business ? Facebook ? Method
Filed under: Facebook Training
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