There is not much loyalty to business anymore unless you make their customer experience something that they won't forget. But just doing it once is not enough, you must keep doing it every time they purchase. You must say Thank You every time and smile while solving a problem. They are your source of income and growth and need to be treated like the special people they really are. Price does not create loyalty it only makes someone buy one time and look for the lowest price when they are ready to purchase again. Provide the caring service that will make them forget the lowest price and buy with complete confidence from your business.
Barry is a speaker, business coach and international author. www.idealetter.com?
Source: http://barrysbusinessbooster.blogspot.com/2012/10/grow-with-customer-service.html
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